Thesis

THESIS TOPICS – INTAKE 17 (2014 – 2016)

No.

Item No.

Topic

1

T17.01

Comparing the Effectiveness of 4 Loyalty Programs through Customer Perceived Value and Brand Loyalty in the Movie Industryttitudes and Intention of Adult about Sunscreen Product Use

2

T17.02

A Model of Customer’s Perception of Justice on Firm’s Complaint Handling of Restaurants in HCMCnfluence of Team Diversity on Team Conflict – A Study on Software Project Teams

3

T17.03

The Impact of Full Range Leadership on Employee Engagement in the Context of Educational Companies

4

T17.04

The Impact of Leadership Styles on the Employee Motivation in FDI Companies in Ho Chi Minh City, Vietnam

5

T17.05

The Relationship between Top Management Involvement, Workforce Management and Product Quality Performance of FDI Companies in Vietnam

6

T17.06

Examining crisis emotions and their consequences – A study in Vietnam dairy milk industry

7

T17.07

The Effect of Employee Empathy on Customer Delight: The Roles of Deep Acting and Perceived Service Quality

8

T17.08

The Influence of Absorptive Capacity on Technology Transfer Effectiveness – Case of Vietnam Footwear Manufacturing Industry

9

T17.09

Antecedents of Job Satisfaction and Organizational Commitment of Employees Working Offshore in Vietnam Oil and Gas Industry

10

T17.10

Determinants of Tourist Guides’ Customer-Oriented Behaviors – A Study of Tourist and Travel Companies in Ho Chi Minh City

11

T17.11

Antecedents of Consumer’s Willingness-to-Purchase – The case of Genetically Modified Foods in Vietnam

12

T17.12

The Affecting Factors on Internal Medicine Doctors’ Prescribing Tendency for Original Branded Drugs

13

T17.13

Drivers for and Obstacles to Corporate Social Responsibility Practice in Vietnam – A Study in Small and Medium Enterprise Exporters

14

T17.14

External Determinants of the Promotion Opportunity to Management of Vietnamese Women

15

T17.15

Impacts of Tourism Rapid Development on the Locals – An Exploratory Research in Phu Quoc

16

T17.16

External Determinants for SMEs’ Innovation Orientation in Binh Duong, Vietnam

17

T17.17

Impact of Leadership on Employee Performance across Countries – A Case Study at Pemara Labels Group in Vietnam, Malaysia and Indonesia

18

T17.18

Organizational Culture and Employee Engagement – Case study in architectural and engineering design firms in Vietnam

19

T17.19

The factors that influence farmers’ adoption intention toward hybrid rice cultivation in Kien Giang Province, Mekong Delta, Vietnam

20

T17.20

The Impact of Customers’ Participation, Participant Enjoyment and Values on Their Satisfaction – A Study of Yoga Training Centers in Ho Chi Minh City

21

T17.21

The Effectiveness of Organizational Communication: A Case Study of GCS Corporation

22

T17.22

The impact of customers’ perceived value and perceived trust on their positive word-of-mouth towards organic shops in Ho Chi Minh city

23

T17.23

Relationship of Transformational Leadership and Employee Creativity in Vietnam

24

T17.24

Consumer’s Behavior toward Organic Vegatables in Ho Chi Minh City

25

T17.25

Impact of Internal Communication on Employee Engagement – An Empirical Study in Universities in Binh Duong Province

26

T17.26

Corporate Capital Structures in SouthEast Asian Countries

27

T17.27

Human Resource Management Practices in Mobile Environment: The Case of IBM Vietnam

28

T17.28

Factors Affecting Consumers’ Choice of Convenience Stores in Ho Chi Minh City, Vietnam

29

T17.29

Factors Influencing Women’s Choice of Contraceptive Pill Brand

THESIS TOPICS – INTAKE 16 (2013 – 2015)

No.

Item No.

Topic

1

T16.01

An Evaluation of Industry Classification System’s Effectiveness – A Study of Vietnam Market

2

T16.02

The Effect of Mutual Trust on Team Effectiveness in Vietnam Construction Project

3

T16.03

Factors Affect Employee Engagement in IT Industry in Vietnam – A Study of IT Outsourcing Companies in Ho Chi Minh City

4

T16.04

The Relationship between Corporate Transparency & Disclosure and Firm Performance – A Case Study of Listed Companies on Hanoi Stock Exchange (HNX)

5

T16.05

The Diversity of the Board Directors and Corporate Efficiency. Evidences from Companies Listed on Ho Chi Minh Stock Exchange

6

T16.06

Understanding Cultural Preferences and Organizational Commitment – A Case Study of Vietnamese Employees at William E. Connor & Associates, LTD. Vietnam Representative Office

7

T16.07

The Antecedents of Online Shopping Behavior of Consumers: An Empirical Study in Vietnam

8

T16.08

Does Mindfulness Matter in Affecting Employee Creativity, Emotional Exhaustion and Job Performance?

9

T16.09

Operational Costs of Road Transportation Business – The Case of Quang Chau Transportation Company

10

T16.10

The Impact of Social Capital on Service Performance through Organization Commitment and Customer-Oriented Prosocial Behavior: A Study in Health Care Services in HCMC

11

T16.11

The Followership Styles and Their Comparison in Job Attitudes

12

T16.12

Critical Success Factors for Implementing Business Intelligence Systems: Cases in Vietnamese Companies

13

T16.13

The Impacts of Using SNSs on E-Wom and Knowledge Sharing through Social Capital: An Empirical Study of Facebook Using in Vietnam

14

T16.14

Factors Impacting on Customer Satisfaction and Loyalty in the Process Instrumentation Industry B2B Context

15

T16.15

Determinants of Vietnamese Consumer Satisfaction: A Study of Vietnamese and Foreign Restaurants in Ho Chi Minh City

16

T16.16

Factors Influencing on the Costs of Outbound Logistics in Vietnamese Manufacturing Companies

17

T16.17

Impact Factors of Student Satisfaction in Master Business Administration Programs in Ho Chi Minh City

18

T16.18

Factors Influencing Individual Performance – A Study of Salespeople in the Vietnam Milk Powder Industry

19

T16.19

The Factors of Buyer – Supplier Relationship that Influence Supplier Performance in Vietnam

20

T16.20

Factors Affecting Loyalty of Customers: A Study of Facebook Fan Page in Vietnam

21

T16.21

Factors Influence the Purchase Intension of Luxury Goods in Vietnam

22

T16.23

Determinants of Bypassing Local Hospital Behavior of Chronic Kidney Disease Patients

23

T16.24

Other Customer Perceptions and Word of Mouth: Empirical Evidence in Retail Sector in HCM City

24

T16.25

Long Run Performance of IPO Firms – A Study of Ho Chi Minh Stock Exchange Market

25

T16.26

Critical Success Factors for Public Private Partnerships (PPPS) in Water Sector Development: Vietnamese Perspective

26

T16.27

The Impact of Employee Work Perception on Employee Adaptive Behaviors – A Study of Health Care Service

27

T16.28

Key Factors of Public Service Quality in Ho Chi Minh City Tax Office Affecting Enterprise Satisfaction

28

T16.29

The Effects of Servicescape Dimensions on Customer Loyalty

29

T16.30

Factors Affecting Willingness to Pay for Green Consumption: A Study of Home Appliances Market

30

T16.31

Individual Creativity and Enterpreneurship Intention

31

T16.32

The Relationships among Workforce Characteristics, Business Strategy and Firm’s Performance – A Study of Architectural Firms in Vietnam

THESIS TOPICS – INTAKE 15 (2012 – 2014)

No.

Item No.

Topic

1

T15.01

Attitudes and Intention of Adult about Sunscreen Product Use

2

T15.02

Influence of Team Diversity on Team Conflict – A Study on Software Project Teams

3

T15.03

Determinants Impacting to Customer Satisfaction When Using Banking Contact Center Service in Vietnam

4

T15.04

Yin and Yang – the Challenge of Achieving Work-Life Balance for a Sample of Managers in SMEs Vietnam

5

T15.05

An Examination of the Determinants of Customer Loyalty in Vietnam Automation Business Context

6

T15.06

The Perceived Value Factors Affecting Customer Purchase Intention: A Study of a Tourism Product in Ho Chi Minh City

7

T15.07

The Impact of Internal-Market Orientation on Customer Orientation Behavior and Organization Commitment – A Study of FrontLine Staff in Health Care Context

8

T15.08

Determinants of Customer Purchasing Behavior towards Organic Foods in Ho Chi Minh City

9

T15.09

Key Factors Affecting to Students’ Resistance to Application of Tablet PC in Learning and the Moderating Effect of Uncertainty Avoidance Value – A Study in HCMC Vietnam

10

T15.10

Faminly Ownership and Firm Performance – Evidence of Vietnam

11

T15.11

The Role of Service Provider in Enhancing Customer’s Operant Resources and Participation Behavior – A Study about Self-Monitoring Blood Glucose of Diabetes Mellitus Patients in Vietnam

12

T15.12

The Impact of Psychological and Psychosocial Factors on Older Lecturers’ Attitudes towards Working after Normal Retirement Age at Universities in Ho Chi Minh City

13

T15.13

Employee Satisfaction – An Application of Herzberg’s Two-Factor Theory at Southern Steel Companies

14

T15.14

The Impact of Authentic Leadership and Emotional Intelligence on Employee Voice With the Mediator Role of Employee Engagement

15

T15.15

The Effects of Physician and Patient’s Interacting Behaviors on Perceived Value: A Study of Healthcare Service

16

T15.16

Key Factors Influence Customer’s Purchase Intention toward Baby Formula Product in Vietnam

17

T15.17

Determinants of Customer Loyalty towards Yoga Centers in Vietnam

18

T15.18

Factors Influencing Customer Satisfaction and Loyalty in Ceramics Industry – B2B Context

19

T15.19

Determinants of Pharmacist’s Recommendation on Anti-Inflammatory Drugs in Vietnam

20

T15.20

Factors Determining Success of Tech-Startups in Vietnam

21

T15.21

Determinants of Purchase Intention toward Individual Voluntary Pension Insurance

22

T15.22

The Impact of Transformational Leadership on Employee’s Job Satisfaction and Organizational Commitment – An Empirical Study of Civil Engineering Companies in Vietnam

23

T15.23

Essential Competencies of Medical Representative and Relation on Sales Performance – A Study on Sale Force of Multinational Pharmaceutical Companies

24

T15.24

The Impact of Pro-Social Motivation on Entrepreneurial Intention of Vietnamese Practitioners

25

T15.25

Determinants of the Sales Staff Job Satisfaction in the Office Equipment Industry in Vietnam – A Case Study of Sao Nam An Co. Ltd.

26

T15.26

The Impact of Marketing Capabilities to Customer Satisfaction of Small and Medium Enterprises in Vietnam – A Case Study of Vietnam SMEs in Manufacture, Construction and Mechanical & Electrical Contractors

27

T15.27

Impact of Manager – Employee Relationship Strength on Employee Performance – A Study of Construction Firms in Vietnam

28

T15.28

Improving the Effectiveness of Preventive Maintenance in Cement Company Holcim Vietnam in Hon Chong Plant

29

T15.29

Cross Cultural Management: A Comparison of the French and Vietnamese in Business

30

T15.30

The Effects of Leader-Member Exchange Quality on Job Involvement: An Empirical Study of a Software Development Firm in Vietnam

31

T15.31

Factors of Quality Management System Influencing Organizational Performance: A Study of Pharmaceutical Factories Getting GMP in Vietnam

32

T15.32

Employee Training and Its Impact on Work Motivation at ABC Vietnam

THESIS TOPICS – INTAKE 14 (2011 – 2013)

No.

Item No.

Topic

1

T14.01

Disposition Effect in Securities Trading

2

T14.02

Drivers of Compliance with the Regimen Therapy – The Case of Type 2 Diabetic Patients in HCMC

3

T14.03

Factors Affecting Milk Consumption of Adult Vietnamese Consumers

4

T14.04

Intention to Outsource Accounting Activities of SMEs in Vietnam

5

T14.05

Key Factors Impacting to Consumers’ Satisfaction on Quality of Online Shopping Service in Ho Chi Minh City

6

T14.06

Factors Affecting to Customer Repurchase Intention in Full-Service Restaurants

7

T14.07

The Effects of Internal Communication on Employee Engagement in Multinational Corporations in Ho Chi Minh City of Vietnam

8

T14.08

Determinant Factors to Customer Loyalty in Recruitment Services in Vietnam

9

T14.09

Repurchase Intention of Dentists toward Dental Implants

10

T14.10

Critical Factors Affect to Safe Rice Purchase Attitude and Intention of Consumers in Vietnam

11

T14.11

Determinants and Consequences of Architectural Knowledge Renewal Effectiveness – A Study of Architectural Professionals

12

T14.12

An Examination of Vietnamese Consumers’ Attitude Toward Advertisement – Case of TV Advertising

13

T14.13

The Impacts of the Internet on Service Distribution Intermediaries – A Study of Airlines Agents in Vietnam

14

T14.14

Factors Influencing the Financial Performance of Commercial Banks in Vietnam

15

T14.15

Determinants of Office Workers’ Online Purchase Intention in Ho Chi Minh City – Vietnam

16

T14.16

Antecedents and Outcome of Program Loyalty: A Study of Supermarket Shoppers in Vietnam

17

T14.17

The Impact of Transactional Leadership Skills on Employee’s Satisfaction and Commitment

18

T14.18

Critical Factors in Clients’ Choice of Construction Contractors/ Sub-Contractors in Viet Nam

19

T14.19

An Examination of the Determinants of Customer Loyalty in Vietnam B2B Logistic Service Industry

20

T14.20

Assessing Employee Readiness for ERP Implementation – An Analysis of Employee Attitude – A Case Study at Pungkook Corporation (Vietnam)

21

T14.21

Motivators of Job Satisfaction and Perceived Research Performance of Lecturers in Vietnam

22

T14.22

Customer Profitability Analysis at PPG Viet Nam Ltd. Co.

23

T14.23

Factors Influencing Customer Satisfaction on Leasing in the South of Vietnam

24

T14.24

Parental Intention to Choose Primary Bilingual School for Their Children as Reflection of Elements in Marketing Mix Framework

25

T14.25

Factors Influencing Online Purchase Intention of Non-Life Insurance in Vietnam

26

T14.26

The Impact of Leadership Style and Organizational Value on Employee Commitment in 100% FDI Firms in Ho Chi Minh City

27

T14.27

Customer Engagement in a Facebook Brand Community: An Empirical Study on Travel Industry in Vietnam

28

T14.28

The Effects of Service Recovery on Customer Trust and Word-Of-Mouth – A Study of Restaurant Service

29

T14.29

Effects of Leadership Styles on Organizational Performance in Multinational Companies in VietNam.

30

T14.30

Determinants of International Tourists’ Satisfaction towards Souvenir Shopping in Vietnam

31

T14.31

Perceptions of Gay Men and Straight Men on Clothing Quality

32

T14.32

Impacts of Credit Banking Services Quality on SME Customers’ Statisfaction and Loyalty – The Case of Commercial Joint Stock Banks in Ho Chi Minh City

33

T14.33

The Impact of Customer Experience on Building Customer Loyalty in Sea Carrier Service – A Study for Maersk Line Vietnam

34

T14.34

The Pharmacist’s Role in the Vietnamese Pharmaceutical Market

35

T14.35

Impact of Sale Representatives’ Quality on Their Organizations’ Relationship Quality with Medical Doctors in Vietnam Pharmaceutical Industry

36

T14.36

The Influence of Relationship Quality on Customer Brand Engagement in Online Social Network

37

T14.37

Purchase Intention for the New Cleaning Chemical Products in Vietnam: Case Study of Mitsuei Brand

38

T14.38

The Factors of E-Service Quality Affect to Customer’s Satisfaction in Online Shopping

39

T14.39

Determinants of the Intention of SME’s Bank Selection

40

T14.40

Antecedents and Outcome of Attitude toward Organic Foods in Vietnam

41

T14.41

Vietnamese Gen Y Talent’s Values and Retention in FDI Firms in Vietnam

42

T14.42

Exploring the Factors Motivating Vietnam Nationals to Travel International Destinations, in Turn to Improve Vietnam Domestic Tourism

43

T14.43

Relationship between Perceived Value and Word of Mouth – Case Study: Eximbank Credit Card

44

T14.44

Factors Driving the Consumption of High Calcicum Milk – A Study of Vietnamese Female Consumers

45

T14.45

Determinants of Intention to Select Copper Supplier in Vietnam Market

46

T14.46

Factors Affecting Young Consumers’ Purchase Intention towards Natural Ingredients Drinks in Vietnam

47

T14.47

The Effect of Selected Marketing Mix Elements on Brand Equity in VietNam’s FMCG Sector

48

T14.48

Risk Factors of IT Projects in Ho Chi Minh City

49

T14.49

Factors Affecting E-Consumer’s Attitude to Buy Commodities Online – A Study from Vietnam E-Commerce B2C Industry.

50

T14.50

Impact of Cabin Crew’s Skills on Customers’ Emotional Satisfaction and Loyalty – A Study of International Airlines Service

51

T14.51

Understanding the Impact of Training Principles on Graduate’s Application – A Study of International Part-Time MBA Programs in Vietnam

52

T14.52

Parents’ Attitude toward Young Children’s Participation in Extra-Curricular Sport Activities

53

T14.53

Key Determinants of Office Employee Satisfation – A Case Study of HungCa Company

54

T14.54

Demographic, Academic and Social Factors Affecting Entrepreneurship in Vietnam

55

T14.55

Barriers in Bidding and Handling of Heavy Lift Project Logistics: Case Studies of Project Forwarding Companies in Vietnam

56

T14.56

Factors Influencing Purchasing Intention towards Home Insurance Product in Ho Chi Minh City