MSM MBA Coffee Talk #25
Success Begins with Setting the Right Goals

MSM MBA Vietnam

MSM MBA Program in cooperation with UpUpApp; First New and ACCA present a Coffee Talk with the topic:



Objectives are milestones that can guide managers and their employees in the journey of building successful targets for businesses. Objectives are important because they convert visions into clear-cut measurable targets. But do the target objectives become very clear to employees? And what they are expected to achieve and when?

OKRs (Objectives and Key Results) is a management tool that not only makes Google becoming a "giant" corporate, but also is used in many other unicorn Startups like LinkedIn, Twitte and Uber ...

So what is OKRs? How to set and evaluate a proper goal for a company? And how is it applied in Vietnamese enterprises and startups?

Highlights of the event

  • Introduction of ORKs;
  • The effect of OKRs in technical application - Setting up target for technology team;
  • Set the target “Quick Cut” Marketing Campaign for company.


  • Mr. Paul Espinas - CEO of UpUp App
  • Dr. Vlad Mariano - CTO, Data Analyst
  • Moderator: Dr. Nguyen Thu Hien - Director of MSM MBA Program

Event detail

  • Time: 18:00 - 20:30
  • Date: 19 December 2018
  • Venue: Saigon Innovation Hub – 273 Dien Bien Phu, Ward 7, Dist. 3, HCMC.

Due to limited spaces, please register before seats are full.

Brief Profile of Speakers

Dr. Vlad Mariano 
He is currently in charge of the CTO and Data Analyst of UpUp App - Total Rewards & Engagement. It’s little known that he is also a lecturer at RMIT University. With the store of considerable knowledge and years of experiences.

Mr. Paul Espinas 

Prior to being known as Founder and CEO of UpUp App - Total Rewards & Engagement, Paul Espinas has over 4 years of experience at as Marketing Director. With the hope of helping solve problems in companies, he has started his own UpUp App - Total Rewards & Engagement.

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