Paul Garrison is a Visiting Professor at Tuck School of Business at Dartmouth, and an Adjunct Professor at Plymouth State University and Maastricht School of Management. He is the former Dean at the Central European University Business School, and is a frequent guest lecturer at several leading universities both in Europe and the US.
Paul has worked in marketing for over 25 years. He started out at Procter & Gamble and then went on to serve two stints at Coca-Cola – first in the US, and then later as marketing director for Central and Eastern Europe, and finally as managing director in Hungary. In between he ran his own advertising agency for 10 years in the US, and most recently founded the Garrison Group strategic consultancy with offices in Budapest, Milan, Krakow, Istanbul, Yerevan and Oslo. The Garrison Group is highly involved in leading edge marketing throughout Europe, Russia, Central Asia, Middle East, Africa and South America with clients such as IKEA, VISA, Carlsberg, AVON, T-Mobile, Starbucks, Pizza Hut, UniCredit Bank, Telenor, Bayer, and, of course, Coca-Cola.
In addition to several marketing related articles published in leading business magazines in Europe and the United States and his marketing book (Exponential Marketing), Paul has also written two historical books (Concrete Statues and The Distance). His new book, Human Centric Marketing, will be published in 2017.
Lectures in: Marketing in Global Context.