MSM MBA Curriculum


The MSM Executive MBA consists of Pre MBA courses, 70 ECTS* in seven modular lecturer sessions, 4 elective specialization courses and the completion of a final project, being either an academic research paper, business consultancy project or business plan.

All courses are scheduled in the evening of weekdays and in the day time of weekends. A course starts with a lecturing week, followed by three weeks of self-studying and completing projects or group assignments. The final exam is conducted at the end of the third week.

In the Specialization Module, students can choose to study in Vietnam or in Maastricht, the Netherlands. The specialization in Maastricht takes place in June for 2 weeks. Classes are conducted at MSM in Maastricht and consist of interactive lectures, group assignments, topic related guest lectures and work visits.



  1. Introduction to Economics.
  2. Introduction to Accounting.
  3. Introduction to Financial Management.
  4. Introduction to Quantitative Research Techniques & Statistics.
  5. Comprehensive and foundational discussions of Management.


Module Course ECTS
Understanding Finance

Managers need to know accounting as Accounting numbers can support better managerial decision making. Financial accounting providing financial information for outsiders and managerial accounting dealing with costs, budgets, performance evaluation for internal analyses will be intensively discussed in this course.


This course introduces fundamental concepts of financial theory and corporate policy. Students will learn (1) to analyze financial statements, (2) to calculate time value of money, (3) to value financial securities, (4) to select projects that maximize shareholders’ wealth and raise funds at lowest cost to finance those projects, and (5) to determine a firm’s capital structure.

Business Research Tools

Students will learn how to develop their ideas, how to identify issues, formulate problem statements, understand the importance of different research techniques, as well as develop their academic writing style, which are the key features of writing a final thesis.


Good decisions need to be backed by good analysis – Data-Driven Decision Making. By bringing together the most widely used approaches for data collection and analysis opportunities, the course enables participants to compare methodologies and to select the best-suited to address the issues at hand. ‘Classical’ analytical tools to work with ‘traditional data’ as well as ‘big data’ measured in tens or hundreds of terabytes or petabytes with special big data treatment and analysis methods will be discussed to address the issues at hand.

Developing a Business Plan

This course introduces the main components and elements for a successful digital transformation. During the course, participants will work on well-known case studies that will cover various aspects of the digital transformation starting from strategic roadmap formulation and development up to the deployment of the relevant digital technologies. Moreover, various digital transformation enabling and disruptive concepts, technologies, innovations and business models will be covered such as platforms, mobile technology, analytics, Internet of Things, big data, social media, sensors, apps, and cloud computing.


The course shall provide meaningful understanding about the entrepreneurship as a concept, as a mindset and as process implementation through various stages with logic and importance of innovation. Business Planning exercise is an integral part of the course. The course shall also provide meaningful exposure to the evolving field of Social Entrepreneurship as well as implementation on entrepreneurial climate within the organization.

Creating Value

This course seeks to introduce students to both conceptual tools and practical realities of marketing within globalizing business environments. Through using cases and examples from various countries, students should gain insights on effective marketing practices and be challenged to apply ethical principles in 'real-world' contexts. The course zooms in on international marketing strategies practiced by multinational companies in manufacturing and service industries.


This course discusses a set of approaches for coordinating activities related to planning, implementation, and control of goods and information flows in logistic networks and supply chains in such a way that the total system wide cost is minimized while satisfying the service level requirement with supports of technology. The objective of this course is to impart to the students basic knowledge on logistics & supply chain management, which includes key issues on inventory control and management, supply contract, bullwhip effect and the value of information sharing, distribution strategy, procurement strategy, etc.

Strategic Orientation
This course addresses the applications of economic principles and methodologies to key management decisions within a corporation. It focuses on critical microeconomic principles that foster the goals of the business organization and macroeconomic fundamentals that impact the national and global economy. The Economics for Managers integrates the economics principles into a managerial decision-making framework that can be used to form a business strategy as well as resolve business issues and problems in a corporation.
The course builds an overview of the strategic management process, studies the main elements of the process in practice, places strong emphasis on strategic analysis and choice, develops a thorough understanding of generic strategies and how they might be pursued by different business types; and concludes presenting processes of evaluation, measurement and control. Each part of the course is animated through modern pertinent case studies investigating issues for corporations operating domestically and globally.
Changing World
In order to adapt to changing environmental circumstances and requirements and new strategic directions, business organizations need to be adaptive and flexible. In this course students get introduced to the basic concepts of change management. They will learn about organizational structure and (re)design, organizational learning, professional development (including empowerment and delegation) as well as the role of leadership in these processes. This learning will be enhanced through the usage of practical case studies, associated with this, participants will reflect on their own potential roles.
Leadership is an increasingly important subject because managers are embraced by dynamic and continuous changes in modern and digital economy. Leadership gives direction and meaning to the process that people interact and cooperate in order to achieve organization’s objectives. Leading people to interact and cooperate in order to achieve and improve organizational performance requires a deep understanding of issues and processes of Organizational Behaviour.
Global Responsibility
This course focuses on managing cultural diversity in the international business context. Its aim is to provide participants with a conceptual and practical understanding of the role of culture and diversity in the achievement of organization’s strategy, with specific attention for the complexity of managing people in a cross-cultural environment. The course provides hands-on knowledge on the impact of cultural factors in management and business, intercultural communication, working with cross-cultural teams, and international HR management.
The course will guide students into an in depth analysis of CSR and the role business plays in society nowadays. It will introduce stakeholders’ theories to help students identifying the different societal stakeholders which play a critical role in contributing to corporate social responsibility. It will also put emphasis on interdisciplinary relationships, high lightening the linkages between Corporate Social Responsibility and other disciplines.


Module Course ECTS*
Specialization ** (click here for more details) Course 1 3
  Course 2 3
  Course 3 3
  Course 4 3


  • Option 1: Business Plan
  • Option 2: Academic Research
  • Option 3: Business Consultancy Project

* The European Credit Transfer System (ECTS) is equivalent to 8 learning hours in class.

** Choose one of the available specializations at MSM MBA Program. For more information click here ⇐