THE CASE OF IMMIGRANTS RETURNING TO NATIVE COUNTRIES AS MEDICAL TOURISTS
A VALUE PERSPECTIVE OF SERVICE INTERACTION QUALITY: THE CASE OF IMMIGRANTS RETURNING TO NATIVE COUNTRIES AS MEDICAL TOURISTS
Recently Ms. Nguyen Kim Ngoc Duyen, alumnus of MSM MBA Intake 19, has published an article on a case study of the effects of interaction quality on different forms of service value in the International Journal of Quality Innovation of SpringerOpen.
During the recent years, medical tourism has been one of the fastest growing industries in the world. It involves “activities related to travel and hosting a tourist who stays at least one night at the destination region, for the purpose of maintaining, improving or restoring health through medical intervention”
In Asia, several countries such as China, India, Korea, Malaysia, Singapore and Thailand have been recognized as main medical tourism destinations. Among several forms of medical tourism, dental tourism is a subset in which individuals actively seek and receive dental care outside their country or city of origin, coupled with a vacation.
The findings contribute to provide theoretical and empirical relations between service interaction and customer value in medical tourism, a less-researched topic in the literature of medical tourism.
Read the full commentary here.