Step 4: Specialization

During the customized phase, students can tailor their MBA by choosing one of four specializations available to all MSM-MBA participants. A specialization is a ‘set menu’ of advanced courses focusing on a particular management topic. Students should consider their career goals and professional development in settling on a specialization. We offer a wide range of MBA specializations, such as:

Campus: HCMC University of Technology, Vietnam

The objective of this course is to give the students a better understanding of the following topics and to stimulate them to use this understanding to enhance the management of their companies and organizations and to contribute to discussions about the competitiveness of Vietnam and Vietnamese companies.

The goal of this course is to help students gain an understanding of theory and practice in the field of strategic management. This intensive course gives students a thorough understanding of analytical techniques and tools necessary to identify and formulate strategies successfully and how to implement them.

The objectives of this course are to provide the students with: (1) an in-depth understanding of what challenges managers face when marketing and managing service firms; (2) the implications of these challenges for managers and employees; and (3) insights and skills on how to meet and handle these challenges successfully in order to create and maintain a loyal customer base.

The educational goal of the course is to provide the students with: (1) applicable skills gained through assignments like cases, individual and group projects, presentations and discussions; and (2) increase the likelihood of making the right marketing decisions and choice of marketing tools and techniques through a critical reflection approach.

Campus: Maastricht School of Management, Netherlands.

In the Healthcare Management specialization you will be thoroughly immersed in understanding the key elements of managing healthcare organizations. The specialization offers in-depth courses on

This course provides a general overview of the fast-evolving healthcare industry, the major players involved in the production and delivery of healthcare, and the key challenges and opportunities presented by new technologies, financing mechanisms, business models, and the political and regulatory developments engendered by the recent reform legislation. The highly interactive course features debates and panel discussions, including with healthcare policy makers. You will gain deep insights into the future trends of international healthcare and the impact of these trends on the management and delivery of healthcare. Topics include a framework on evaluating healthcare systems, understanding the demand for healthcare products and services, technology assessment, managed care systems, cost/quality issues and payment mechanisms.

Enhancing patient experience and delivering patient-centered care are major cornerstones for improving quality in healthcare. This course focuses on quality management in relation to patient-centered healthcare. Considerable attention is paid to healthcare quality management concepts, tools and techniques with an emphasis on the services marketing management to address the need for more client-focused care. Additionally the course discusses how to develop and implement effective risk management programs based on organizational size, scope of services and activities, available resources, and locations. You will be able to identify the required skills for successful healthcare risk management and the necessary steps in risk management decision making.

Information technology and information systems are crucial for the management of healthcare organizations. In this course you will learn how E-Health can provide new possibilities for the use of health resources and how new technologies can help to improve the efficient use of these resources. You will also get insights into how E-Health can contribute to a more integrated healthcare, i.e. new interaction and collaboration modes among healthcare
institutions, healthcare professionals, healthcare providers and patients. The course also looks into how to process the huge amount of data generated from E-Health applications. You will learn how to collect big data from the various E-Health applications and get insight into the most widely used analytical techniques for translating and interpreting these data to allow for a more personalized and more targeted healthcare delivery.

In this course you will be equipped with the financial tools needed to make better financial, strategic and operational decisions. You will learn how to apply finance and financial management theory, principles, and concepts to healthcare organizations, including planning, capital investment decisions, debt and equity financing, capital budgeting and financial control. You will also develop conceptual and practical knowledge of healthcare finance, including sources of funding, revenue, cost determinants and cost allocation, third party payers, managed care contracts, and valuations that have an impact on the healthcare organization. You will be prepared to control an efficient operation of your healthcare organization.

Campus: Maastricht School of Management, Netherlands.

The MBA specialization in Entrepreneurship is designed for managers who thrive on high return, and dynamic markets that lead to complex, innovative management challenges.

After having followed the specialization in Entrepreneurship you will understand the issues entrepreneurs in diverse markets are facing and you will be able to recognize new business opportunities. You will understand how to develop effective and profitable strategies that have both commercial and social benefits.

This specialization course of the MSM MBA program aims to help you understand the relevance and influence of (national) institutional arrangements on the starting and growing of new firms. In addition, you will gain knowledge of the internationalization strategies that are available to entrepreneurs, in view of the differences across national contexts and the emergence of global markets. It is our hope that this will contribute to more and more effective entrepreneurs and international entrepreneurship. You will develop practical insights about similarities and differences in how to succeed as an entrepreneur in different countries, primarily outside your home country.

This course is focused on developing your competence at two important tasks for the launching of entrepreneurial ventures: [1] spotting opportunities, [2] developing product/service concepts that could be deployed to exploit market opportunities. Entrepreneurial opportunities are rarely discovered through systematic search, yet systematic search can play a critical role in the enhancement of embryonic ideas for new business. Creativity plays a key role in entrepreneurship as it affects opportunity recognition, ideation, and the designing of value propositions. That is why this skills course helps you to develop your creative problem solving skills. Of course, competence at creativity and value proposition design could also prove valuable outside entrepreneurship. Throughout the course, you will not be working in a classroom but in a true creativity lab: the ideas that you develop may have merit beyond this course.

While a product or service may represent a compelling value proposition, it does not automatically turn into a commercial success. A sound and solid business model may allow you to increase your venture’s value creation and value capturing. In this course, you will be trained in the designing of business models through lectures, assigned readings, exercises, business cases and group discussions. These insights will help you in developing business models that you could deploy to turn your value proposition into a viable business. Throughout the course, you will not be working in a classroom but in a true creativity lab: the ideas that you develop may have merit beyond this course.

This specialization course of the MSM MBA program prepares you to scale entrepreneurial-ventures. The focus is on strategic growth options and organizational arrangements that make ventures better scalable. You will learn about developmental challenges that entrepreneurial ventures experience when growing and maturing. In addition to introducing common growth problems, this course builds on theoretical and empirical explanations to learn how entrepreneurs cope with developmental challenges. This course helps you develop builds a profound understanding for the diversity of growth patterns that ambitious entrepreneurs may face. By focusing on entrepreneurial growth, this course exposes you to the theory and practice of entrepreneurial management, it will help you develop a profound appreciation for the diversity of growth strategies that can be deployed, and growth patterns that can be observed.

Campus: Maastricht School of Management, Netherlands.

The MBA specialization International Business & Sustainable Development explores business issues facing international managers working both in developing and emerging economies.

Upon completion you will have the skills to manage in a global business environment. You will not only develop an insight into the challenges facing the contemporary international organization, but will also understand the challenges and opportunities in emerging markets.

No business can operate successfully today without understanding the interconnectivity of the global economy. This course will cover some of the major forces that are aff ecting the contemporary business environment, ranging from the repercussions of the 2009 fi nancial crisis and the role of the BRICs, as well as addressing of the UN sustainable development goals, the Rio +20 agenda and the needs of the circular economy.

Innovation is a key driver providing managers with new market opportunities. This course gives you a contemporary perspective on innovation. It highlights the importance of green innovations that reduce environmental risks and ecological scarcities and which create solutions for sustainable development. Moreover, it provides a platform for developing inclusive innovation, showing how high performance products and services can be created for bottom-of-the-pyramid consumers.

No business functions without people, and being able to manage this essential resource effectively, is crucial to any business leader. International Human Resource Management focuses on activities such as recruitment, training and development, compensation as well as performance appraisal. Moreover, the course gives you an insight into the importance of labor mobility in the global economy, with particular reference to how highly skilled immigration, refugees and migrants play an essential role in meeting today’s skills shortages.

Understanding how value is added to goods as they move around the world, is essential for any global manager. In the course Fair Trade & Global Value Chains you will learn about sustainability in the global value chain, from raw materials to finished products. Furthermore, you will gain insight into the importance of industry clusters and governmental regulations that are engaged at each stage of the products’ development.

Campus: Maastricht School of Management, Netherlands.

The Accounting & Finance specialization focuses on contemporary theoretical and practical issues in the fields of accounting and finance. You will be able to work in an international financial environment, as well as being able to adapt your skills to the needs of emerging markets.

The purpose of this course is to provide an understanding of corporate governance, i.e. how different corporate structures can lead to a better alignment of managers’ interests with those of shareholders. The course looks at principle-agency problems in the firm, valuation methods, and basic evaluation techniques as well as looking at the specific types of corporate restructuring and their implications for the governance of companies operating in industrialized as well as developing countries.

The text materials and cases of this course focus on monetary policies, the international monetary system, capital markets, financial institutions, short- and long-term financing. This in-depth knowledge of finance in the broad sense will equip you with the essential knowledge and insights needed to operate in international markets.

This course provides an in-depth treatment of various advanced financial reporting methods that play a major role in the financial reporting of multi-national companies. It covers both measurement and disclosure issues. Topics that will be discussed in detail include provisions and contingent liabilities, financial instruments, impairment, business combinations, and consolidation of (foreign) subsidiaries. Although a substantial part of the course will focus on the practical application of International Financial Reporting Standards (IFRS), the rationale behind the standards will also be discussed using insights from academic literature.

The course equips you with the knowledge of how business strategy can be incorporated into Management Accounting to enhance a firm’s competitive position. Besides critical analysis of concepts of cost, cost structure and cost behavior, the course also discusses the importance of, and approach to, costing competitors in order to determine relative competitive position. It examines problems of performance evaluation from financial and non-financial viewpoints, including activity-based costing, total quality management and cost of quality as a competitive weapon. Issues relating to the provision of relevant accounting information to management will be analyzed, including the balanced scorecard and activity-based costing. Configured in a way which shows how such information can be used for strategy formulation.

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